« The evolution of watch photography in the Instagram era  » – Journal Haute Horlogerie

Topic: An analysis on how Instagram are shaping new visual codes for watchmaking brands

Op-Ed

Media: Journal Haute Horlogerie

« However, this “seen it, done it” syndrome can also be an opportunity for watch brands: when a community raises the bar of expectations, the demand for quality increases. For photographers to rise to this challenge, they need to differentiate their work with compositions that build on creative territories or the narrative around the photos. Photographers morph into content creators and explore new ways to show off the product: videos, boomerangs and stories combine with traditional formats. »