« Seeking cultural credibility in a post-Covid world  » – Journal Haute Horlogerie

Topic: How watchmaking brands are trying to tap into subcultures.

Op-Ed

Media: Journal Haute Horlogerie

« This new marketing mix is not that different from the salesman’s classic adage to “make a new friend every day”, an expression coined by drinks entrepreneur Paul Ricard, with the difference that the ability to make these new friends has been supercharged by messenger apps and social networks. »