Topic: Case study, future of AR.
Interview
Media: Glossy
« You really have people that organize their calls through Instagram directly — not on Messenger, not on WhatsApp.” The audience engaging in this behavior is “pretty young,” he said. “[They] use the filter as a playful thing to do while you talk to your friends »
« Filters are more and more used at a very personal level, and people don’t necessarily leave a footprint which is public; they use the filters or the stickers to create something to share with friends »
« The use of filters for private calls on Instagram is “a behavior that we’ve spotted a couple of weeks ago,” said Francois. While Snapchat has long been the go-to for Gen Z users to DM each other, “the Facebook galaxy is really pushing for private conversations to happen on Instagram,” he said. “You really have people that organize their calls through Instagram directly — not on Messenger, not on WhatsApp.” The audience engaging in this behavior is “pretty young,” he said. “[They] use the filter as a playful thing to do while you talk to your friends.” »
