« The aim is to create social artefacts that would turn the campaign into something the user can participate in » – The Drum

Topic: Metaverse, influencer marketing, digital utility.

Interview

Media: The Drum

« The aim is to create social artefacts that would turn the campaign into something the user can participate in. It’s a matter of value proposal. How do we create scarcity? How do we manage scarcity. »