« If you look at the history of advertising, the craziest ideas are a nice encounter between data and how an idea is going to coin, celebrate, or tap into cultural momentum » – New Digital Age

« If you look at the history of advertising, the craziest ideas are a nice encounter between data and how an idea is going to coin, celebrate, or tap into cultural momentum » – New Digital Age

Topic: Digital experience, luxury marketing, data, augmented reality, creativity

Interview

Media: NDA

« We decided to look at the place where people express their true selves. On messenger apps, people are using emojis or stickers more and more to express something they don’t have the words to describe”

« The way we approach our target audiences is dramatically changing. At some point, maybe we should not create a campaign for a static audience, maybe we should only create tools that connect people on a specific need they may have,” he adds. “It’s a matter of financing the journey based on the new digital behaviours that we’re experiencing. »

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