« The conversational strategy finds its true meaning on Whatsapp, and opens strong possibilities in terms of ecommerce as well. For brands, WhatsApp is the next storytelling frontier, arguably one of the most vital tools in a brand’s repertoire » – Little Black Book

Topic: Digital experience, luxury marketing, data, creativity, Whatsapp, messenger apps, Jisoo

Interview

Media: Little Black Book

 “This innovative approach opens new boundaries in terms of influencers and celebrity marketing, while allowing precise and targeted storytelling. It’s the fans of Jisoo and DIOR who pick their favourite content and experience. The conversational strategy finds its true meaning on Whatsapp, and opens strong possibilities in terms of ecommerce as well. For brands, WhatsApp is the next storytelling frontier, arguably one of the most vital tools in a brand’s repertoire.”