« Minute Papillon ! » : Comment les réseaux sociaux nous ont-ils changés ? – 20 Minutes
Interview for 20 Minutes (France) on the notion of "liveness", that is developed in ...
Contributions, In the press
mars 2023Month
« Virtual influencers, virtual employees: how can brands leverage a new kind of relationship with their audiences? » – The Choice
A long-form op-ed about virtual influencers, virtual characters, for The Choice, the thought-leadership platform ...
Contributions, In the press
« ET VOUS, QUELLE EST LA VIVANCE DE VOTRE MARQUE ? » – Stratégies
A long-form op-ed on the notion of liveness (vivance) for French magazine Stratégies, based ...
Contributions, In the press