Topic: vivance (liveness), virtual influencers, virtual charachters
Op-Ed
Media: The Choice
« Users can start to feel and miss fictional characters they frequently interact with. It creates habits and emotional cues. The key for powerful brands is to develop lovemarks with their communities, by establishing shared rituals for example.
Virtual characters can leverage digital possibilities. Beyond text messages, they can play with all the creative features digital and virtual worlds have to offer, creating pleasurable experiences that have consequences in real life.
Virtual characters may also be intertwined with “real” humans. Influencers are starting to mix their representations, in order to be able to automate some interactions with their own communities »
