« Is It Still Cool To Be Hype? »- Forbes

Topic: cool, coolhunting, hype, social networks, trends

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Media: Forbes

« Laurent François, managing partner at 180Global, points to the fact that brands ‘should not simply be reactive to the last TikTok phenomenon but develop a long-term cultural vision’. He points out that one ‘cannot just buy coolness or expect people to buy into a brand without having built a strong story. »