Topic: retailer launching private labels, Bucherer
Featuring
Media: Vogue Business
« “If the retailer truly comes with something unique, it can elevate every stakeholder’s experience,” says Laurent François, managing partner of 180, mentioning former Parisian retailer Colette’s products as a successful example. François adds that private labels have become almost a necessity. “If retailers just remain multi-brand platforms, there is a growing risk for them to become obsolete versus any search query on Google.” (…).However, Laurent François is convinced that retailers have multiple advantages, such as solid customer knowledge and overview of the market. “When you distribute multiple brands, train your staff, host events, you know the trade intelligence and some of the secrets of the best brands,” he said.
