« History is now replayed, on demand- Fashionista »

« History is now replayed, on demand- Fashionista »

Topic: ENVI’S 2023 FASHION POWER PLAYER LIST

 

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Media: Fashionista

« Fashion brands have turned into near-entertainment companies, » says Laurent François, author of « Les reséaux sociaux: une communauté de vie«  (« Social Networks: A Community of Life ») and managing partner at creative agency 180 Luxe. « The last Louis Vuitton Men’s Spring 24 takeover of Pont Neuf by Pharrell Williams and his teams had the attire of a pop show: stars, happenings, music and, of course, thousands of Parisians on the shores of the Seine trying to capture social content (…) « If we look at what success looks like, it can be through the eyes of a longer perspective — history. History is now replayed, on demand. Fashion shows have become one of the yearly milestones in an always-on, always-in content strategy. Making sure the brand can have an ongoing level of attention has become vital. »

 

 

 

 

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