« it redirects the cult which already exists across collectors »- New York Times

« it redirects the cult which already exists across collectors »- New York Times

Topic: branding, jewelry, designs 

 

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Media: New York Times

 

« Familiar motifs work as a strong hook,” he said by telephone. “They showcase a brand’s icons, and this is particularly useful for customers who do not know much about watches.” In addition, he said, such timepieces help a brand strengthen and extend the storytelling linked to a design.

“Bird on a Rock is a very precise, niche narrative, which actually tells a lot about the quality of the work, about Jean Schlumberger,” Mr. François said. “The watch benefits from the association with a cult product, and at the same time, it redirects the cult which already exists across collectors.”

 

 

 

 

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