« jewellery and watchmaking are starting to converge and blend »- Financial Times

« jewellery and watchmaking are starting to converge and blend »- Financial Times

Topic: watchmaking, jewellery, designs, celebrity

 

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Media: Financial Times


« Laurent François, managing partner of Paris-based advertising agency 180 Global, says unusual timepieces catch the attention of watchmakers’ audiences on TikTok and Instagram, leading to content and memes being shared when celebrities wear them — ultimately helping keep the industry youthful and relevant. He also says the trend reflects the idea that “jewellery and watchmaking are starting to converge and blend”. “It’s no longer a matter of choosing one over the other but of combining the two,” he argues. “Finally, it comes down to the craftsmanship and perceived value of luxury goods. It is also a signal from watchmakers to reclaim leadership in educating about the required expertise, passion and craftsmanship. It is about making a statement and expressing a strong point of view. »

 

 

 

 

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