« Spirituality is booming, astrology has become a big part of digital culture »- New York Times

« Spirituality is booming, astrology has become a big part of digital culture »- New York Times

Topic: watchmaking, jewellery, designs, social media

 

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Media: New York Times

But why are so many animals popping up in jewelry now?

“Spirituality is booming, astrology has become a big part of digital culture, and zodiac signs linked to animal myths are often part of our digital bio and spark conversations,” said Laurent François, managing partner of the 180 Global creative agency in Paris. “Customers tap into some brands’ animals to enrich their storytelling, their self-representations, or digital identities,” he said. “In a way, they write their own fairy tales,” he said, referring to the beloved beasts populating favorite childhood stories. »

 

 

 

 

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