Laurent François / Creative Strategist / Paris

IN SHORT Laurent François — creative strategist, social media and digital strategist. Currently Managing Partner @ 180 Global. I’m specialised in luxury, emerging channels and technology, communities & subcultures.

MORE ABOUT ME Connect on Linkedin, read some press clippings about my work, subscribe to my newsletter (in French) and read my book « Réseaux Sociaux : une communauté de vie« ..

TIMELINE

NOW: Managing Partner for 180 LUXE & 180 SOCIAL at 180 (part of Omnicom Group), Paris.
I’m currently developing the digital, creative strategic, innovation and social media practice for the group, managing a team of hybrid talents from strategy to artists.

2014-2021: Founder, RE-UP agency, London | Tokyo | Paris
We’ve built the next-gen social media creative agency in London, recruiting a « creative army of misfits », implementing social media-first strategies and campaigns for our clients. The agency was integrated to 180 Global in 2021 to write the next chapter.

2012-2014: Senior Lead Digital Strategist, JWT London
I ran digital and social media strategies for the agency’s large accounts, from Toni and Guy to KitKat.

2012: Freelance, creative and digital strategist, strategic planning director, Anthem Worldwide (London), Havas (London), Edelman (Paris)
I started working for various agencies, mostly on topics aiming to tap into youth culture (tattoo communities, creators etc.), while also supporting crisis communication and celebrity marketing.

2010-2012: Head of Social Business, L’Express
In charge of developing new revenue streams, through freemium and community models. We secured a strong P&L, while leading change internally, creating digital products at the crossroad of editorial, advertising and journalism.

2007-2010: Head of EMEA 360* Digital Influence practice, Ogilvy Paris
With my team, we created the first department in Europe dedicated to social media and social networks, implementing a lot of « firsts », from Lenovo’s Voices of the Olympic Games, to Louis Vuitton activations, while also creating strategic partnerships with startups and emerging channels.

2003-2005: Cultural diplomacy, French Government and British Council
Prior to agency work, I was interested in cultural diplomacy, which made me travel from Athens (Greece) to Chelmsford (UK).

ON THE SIDE

Strategic advisor for startups (luxury, lifestyle, social good).

Lecturer in various business and fashion schools (ESCP, NEOMA, Ravensbourne etc.).

Mentoring for students and activists.

Fashion blogger, coolhunter, and photographer from 2004 to now.

CLIENTS

DIOR
PIAGET
OMEGA
CLUB MED
DOLCE & GABBANA
L’ORÉAL
ADIDAS
SHISEIDO
COTY
ROGER DUBUIS
FONDATION HAUTE HORLOGERIE
PRADA
VALENTINO

 

 

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