Paris — Available for mandates
Senior creative strategist and advisor. 20 years building creative and digital practices for the world's most demanding luxury, beauty and lifestyle brands.
Work together →01
Global creative strategy, integrated communications, 360° storytelling — from brand platform to campaign execution.
02
Social media strategy, digital advertising, platform-native content, creator ecosystems, and emerging channel activation.
03
Supporting CMOs and C-suite leaders on innovation sprints, team architecture, communications strategy, and organizational design.
An intrapreneur who builds practices from zero — then hands them to the world.
From founding the first social media practice in Europe at Ogilvy, to building RE-UP into a global social-creative agency acquired by Omnicom — Laurent's career is a series of deliberate first moves.
First WhatsApp activation for Dior — pioneering direct-to-consumer messaging for the maison
First social media department in Europe, built at Ogilvy Paris in 2007
Content strategy and digital strategy reboot for Fondation de la Haute Horlogerie — a sector first
RE-UP agency, founded in London, acquired by 180 Global / Omnicom in 2021
AI content pilot — among the earliest luxury-sector deployments at scale
3 books published in 2 years, with a growing bilingual newsletter community
Selected clients
2025
Éditions de l'Aube
Réenchanter les réseaux sociaux — a manifesto for reclaiming human presence in the algorithmic age.
Order →2024
Independent
A practitioner's guide to building genuine presence in an era of algorithmic distrust.
Order →2023
Éditions L'Harmattan
25 years of digital social life — enjeux et perspectives after a quarter century of new practices.
Order →Paris-based. Internationally wired. Available for consulting mandates, workshops, and executive advisory.
2023 →
Strategic Advisor
Independent
Supporting C-suite leaders on innovation, communications, and strategic sprints. Working with startups in luxury, social, and marketing attribution.
2021–2025
Managing Partner, 180 Luxe & 180 Social
180 Global · TBWA / Omnicom, Paris
Built and led digital, creative strategy, and social media practices. Managed a hybrid team from strategy to production. Directly led Dior, Coty, and Omega accounts.
2014–2021
Co-Founder
RE-UP Agency · London / Tokyo / Paris
Founded a next-generation social media creative agency with a global footprint. Acquired by 180 Global / Omnicom in 2021.
2012–2014
Senior Digital Strategist
JWT London
Global digital and social media strategy for Toni & Guy, KitKat, and other major accounts.
2010–2012
Head of Social Business
L'Express, Paris
Built freemium and community revenue models. Led digital product creation at the intersection of editorial and advertising.
2007–2010
Head of EMEA Digital Influence
Ogilvy Paris
Created Europe's first social media practice. Pioneered influencer, creator, and community strategies for Louis Vuitton, Lenovo, and others.
Open for mandates