Press & Publications

A selection of interviews, contributions and press-clippings.

2024

Travail, famille, vernis – Bazaar France

Why luxury brands are launching ultra-expensive fragrances – Vogue Business

How Loewe balances heritage, craftsmanship and cultural relevance in luxury fashion – The Drum

How Brands Use the Front Row to Mint the Next ‘It’ Item —Business of Fashion

Bella Hadid will shape Chopard’s future —  Vogue Business

Jacquemus at 15: Inside the fashion label’s surreal marketing success — The Drum

Une partie du contenu sur Internet disparait —  Radio Canada

Digital Storytelling — L’Oréal Fund for Women

New luxury storytelling — ISG Luxury Geneva

Watches as jewellery enjoy a red carpet revival– Financial Times

‘Fewer launches, more impact’: How Piaget is fending off bigger rivals — Vogue Business

When Jewelry Influences Watchmakers — New York Times

“what’s luxury in 2024”– Journal du Luxe Intelligence

2023

Le discours et l’image publicitaire — Institut Français de la Mode

ENVI’2023 Fashion Power Playlist– EnVi

Réseaux sociaux: comment faire le deuil d’une personne qu’on n’a jamais rencontrée? — Slate

Montblanc high-end pens underline its credentials as luxury brand — Financial Times

How Do You Measure the Success of a Fashion Show? — Fashionista

Peut-on faire confiance aux scien-fluencers, les nouveaux gourous de votre peau ? — Grazia

If It’s Expensive, Does That Make It a Luxury Watch? — New York Times

Retailers are following fashion brands into the high jewellery sphere — Vogue Business

Worth The Hype: Brands Fight To Remain Cool — Forbes

« Minute Papillon ! » : Comment les réseaux sociaux nous ont-ils changés ? — 20 Minutes

Virtual influencers, virtual employees: how can brands leverage a new kind of relationship with their audiences? — The Choice

«Et vous, quelle est la vivance de votre marque ?» — Stratégies

Luxury Beauty: A New Territory To Conquer for Asian Celebrities — EnVi

2022

The Balenciaga blame game: why the buck stops with the brand after controversial campaign — The Drum

Augmented Reality: Fashion’s Newest Frontier — EnVi

Dior Beauty’s WhatsApp campaign shows 1:1 messaging opportunity for brands — GLOSSY

DIOR Launch Industry-First WhatsApp Campaign with Global Ambassador Jisoo — Little Black Book

NDA meets Laurent François, Managing Partner at 180 Luxe — New Digital Age

Luxury beauty turns to Snapchat and Instagram filters for ‘virtual word of mouth’ — GLOSSY

2021

Beauté : comprenez le nouveau glossaire vert de la cosmétique — ELLE

Une communication créative en 2021 — Institut Français de la Mode

“Big Picture 2021” — ESCP Europe x L’Oréal

Es La Hora de Reinventarse — Tiempo de Relojes

2020

Seeking cultural credibility in a post-Covid world — Journal Haute Horlogerie

The evolution of watch photography in the Instagram era — Journal Haute Horlogerie

12th Annual Shorty Awards — Shorty Awards

“Big Picture 2020” — ESCP Europe x L’Oréal

Customer involvement through social media in the product development process within the luxury goods industry — University of Gothenburg

2019

Del reloj al consumidor. El nuevo marketing de la industria — Tiempo de Relojes

Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay — Luxury Daily

Ces marques de Beauté Made In Web — ELLE

2017

Diet Prada : le shaming comme contre-pouvoir ? — L’Express Styles (Le Boulevardier)

Nike Pro Hijab : une controverse inutile — L’Express Styles (Le Boulevardier)

2016

C’est quoi une ‘tendance digitale’ ? — French Web

12 Questions With Laurent François — WeRSM

En quoi les tendances sociétales influencent l’évolution créative publicitaire du luxe — Sup de Pub

2015

Le corps féminin dans la publicité, jusqu’à l’épuisement — L’Express Styles (Le Boulevardier)

2014

Quand Facebook traite les médias comme le Coca-Cola — Le Figaro

2011

Digital PR Guidebook — PR Newswire

Choosing a Social Media Marketing Solution — eCairn/Soundcloud

2009

Blogger of the week — Social Media Today

La Communication Digitale d’Entreprise — Délit d’Opinion

T’es Geek, toi? — Le Figaro

Des lancements de voitures hors des sentiers battus — Les Echos

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