Press & Publications
A selection of interviews, contributions and press-clippings.
2024
Travail, famille, vernis – Bazaar France
Why luxury brands are launching ultra-expensive fragrances – Vogue Business
How Loewe balances heritage, craftsmanship and cultural relevance in luxury fashion – The Drum
How Brands Use the Front Row to Mint the Next ‘It’ Item —Business of Fashion
Bella Hadid will shape Chopard’s future — Vogue Business
Jacquemus at 15: Inside the fashion label’s surreal marketing success — The Drum
Une partie du contenu sur Internet disparait — Radio Canada
Digital Storytelling — L’Oréal Fund for Women
New luxury storytelling — ISG Luxury Geneva
Watches as jewellery enjoy a red carpet revival– Financial Times
‘Fewer launches, more impact’: How Piaget is fending off bigger rivals — Vogue Business
When Jewelry Influences Watchmakers — New York Times
“what’s luxury in 2024”– Journal du Luxe Intelligence
2023
Le discours et l’image publicitaire — Institut Français de la Mode
ENVI’2023 Fashion Power Playlist– EnVi
Réseaux sociaux: comment faire le deuil d’une personne qu’on n’a jamais rencontrée? — Slate
Montblanc high-end pens underline its credentials as luxury brand — Financial Times
How Do You Measure the Success of a Fashion Show? — Fashionista
Peut-on faire confiance aux scien-fluencers, les nouveaux gourous de votre peau ? — Grazia
If It’s Expensive, Does That Make It a Luxury Watch? — New York Times
Retailers are following fashion brands into the high jewellery sphere — Vogue Business
Worth The Hype: Brands Fight To Remain Cool — Forbes
« Minute Papillon ! » : Comment les réseaux sociaux nous ont-ils changés ? — 20 Minutes
Virtual influencers, virtual employees: how can brands leverage a new kind of relationship with their audiences? — The Choice
«Et vous, quelle est la vivance de votre marque ?» — Stratégies
Luxury Beauty: A New Territory To Conquer for Asian Celebrities — EnVi
2022
The Balenciaga blame game: why the buck stops with the brand after controversial campaign — The Drum
Augmented Reality: Fashion’s Newest Frontier — EnVi
Dior Beauty’s WhatsApp campaign shows 1:1 messaging opportunity for brands — GLOSSY
DIOR Launch Industry-First WhatsApp Campaign with Global Ambassador Jisoo — Little Black Book
NDA meets Laurent François, Managing Partner at 180 Luxe — New Digital Age
Luxury beauty turns to Snapchat and Instagram filters for ‘virtual word of mouth’ — GLOSSY
2021
Beauté : comprenez le nouveau glossaire vert de la cosmétique — ELLE
Une communication créative en 2021 — Institut Français de la Mode
“Big Picture 2021” — ESCP Europe x L’Oréal
Es La Hora de Reinventarse — Tiempo de Relojes
2020
Seeking cultural credibility in a post-Covid world — Journal Haute Horlogerie
The evolution of watch photography in the Instagram era — Journal Haute Horlogerie
12th Annual Shorty Awards — Shorty Awards
“Big Picture 2020” — ESCP Europe x L’Oréal
Customer involvement through social media in the product development process within the luxury goods industry — University of Gothenburg
2019
Del reloj al consumidor. El nuevo marketing de la industria — Tiempo de Relojes
Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay — Luxury Daily
Ces marques de Beauté Made In Web — ELLE
2017
Diet Prada : le shaming comme contre-pouvoir ? — L’Express Styles (Le Boulevardier)
Nike Pro Hijab : une controverse inutile — L’Express Styles (Le Boulevardier)
2016
C’est quoi une ‘tendance digitale’ ? — French Web
12 Questions With Laurent François — WeRSM
En quoi les tendances sociétales influencent l’évolution créative publicitaire du luxe — Sup de Pub
2015
Le corps féminin dans la publicité, jusqu’à l’épuisement — L’Express Styles (Le Boulevardier)
2014
Quand Facebook traite les médias comme le Coca-Cola — Le Figaro
2011
Digital PR Guidebook — PR Newswire
Choosing a Social Media Marketing Solution — eCairn/Soundcloud
2009
Blogger of the week — Social Media Today
La Communication Digitale d’Entreprise — Délit d’Opinion
T’es Geek, toi? — Le Figaro
Des lancements de voitures hors des sentiers battus — Les Echos