ABOUT

Laurent François is a Senior Creative strategist in the luxury, beauty and lifestyle industries.

He’s specialized in developping global creative strategy, social media strategy, digital strategy & storytelling, integrated communications (editorial, image, 360), digital advertising and digital innovation for luxury brands and institutions.

He is a widely read columnist, lecturer, speaker and mentor. Laurent is based in Paris, and has worked in Amsterdam, London, and Athens.

Connect on Linkedin, read some press clippings about my work, subscribe to my newsletter (or in French).

TIMELINE

NOW: Freelance Senior Creative Strategist & Strategic Advisor – Maison Prose –  Paris | Worldwide
Currently leading creative strategy, strategic planning, innovation and marketing growth projects for luxury brands, institutions and startups.
2021-2025: Managing Partner – TBWA WORLDWIDE (180 LUXE) – Amsterdam | Paris | NYC
Developed the digital, creative strategic, innovation and social media practice for the group, managing a team of hybrid talents from strategists to artists. Part of TBWA’s NEXT collective, the global innovation practice designed to disrupt the future of brand experiences. He also directly leads DIOR, Coty and Omega accounts.
2014-2021: Co-Founder – RE-UP agency – London | Tokyo | Paris
Built the next-gen social media creative agency in London, recruiting a « creative army of misfits », implementing social media-first strategies and campaigns for their clients. The agency was acquired by  Omnicom in 2021 to write the next chapter.

SIDE-QUESTS

Visiting professor in various business and fashion schools (ESCP Business School, CELSA, IFM, Goldsmiths etc.).
Mentoring for students and activists.
Published Author, fashion blogger, coolhunter, and streestyle photographer from 2004 to now.

CLIENTS

CHANEL / DIOR / OMEGA / FONDATION HAUTE HORLOGERIE / PIAGET / COTY / CLUB MED / DOLCE & GABBANA / L’ORÉAL / SHISEIDO / ROGER DUBUIS / PRADA BEAUTY / VALENTINO BEAUTY / ADIDAS / UNDER ARMOUR

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