ABOUT

Creativity x Strategy x Business

Creative & Brand Strategist

Laurent François is a Paris-based Creative & Brand Strategist working across luxury, beauty and culture.
I work for brands, innovative studios, agencies, startups. Hire me! laurent at maisonprose dot com

BRAND STRATEGY / CREATIVE STRATEGY / CULTURAL INSIGHTS / SOCIAL & DIGITAL CULTURE

Laurent is also an author, columnist, professor and speaker. Based in Paris, he has worked across Amsterdam, London, Athens and internationally.

Connect on LinkedIn, browse press clippings about his work, or subscribe to Alive in Social Media — also available in French. Order his book « Cracker l’algorithme – réenchanter les réseaux sociaux » (L’Aube).

TIMELINE

NOW: Freelance Creative & Brand Strategist / Strategic Advisor – MAISON PROSE – Paris | Worldwide
Advising luxury brands, institutions and founders on brand strategy, creative strategy, cultural shifts and emerging behaviours. From positioning and brand platforms to creative territories, campaigns, innovation and social ecosystems.
2021-2025: Managing Partner – TBWA WORLDWIDE (180 LUXE) – Amsterdam | Paris | NYC
Led and developed the group’s creative strategy, innovation and social media practice, bringing together strategists, creatives and artists. Advised global luxury and beauty brands including Dior, Omega and Coty, and contributed to TBWA NEXT, the group’s global innovation collective.
2014-2021: Co-Founder – RE-UP AGENCY – London | Tokyo | Paris
Co-founded a next-generation creative agency built around social media and emerging culture. Recruited a multidisciplinary “creative army of misfits” and developed social-first strategies and campaigns for global brands. RE-UP was acquired by Omnicom in 2021.

SIDE-QUESTS

Visiting professor at business, communication and fashion schools including ESCP Business School, CELSA, IFM.
Mentor to students, young creatives and activists.
Published author, columnist — and, since 2004, fashion blogger, coolhunter and street-style photographer.

CLIENTS

CHANEL / DIOR / OMEGA / FONDATION HAUTE HORLOGERIE / PIAGET / COTY / CLUB MED / DOLCE & GABBANA / L’ORÉAL / SHISEIDO / ROGER DUBUIS / PRADA BEAUTY / VALENTINO BEAUTY / ADIDAS / UNDER ARMOUR