TRENDHUNTING

IMAGINING INTELLIGENCE – SUBCULTURES – KNOWLEDGE

Challenges:
In a highly fragmented digital world, knowing the real pulse of a brand or topic has become more complex than ever. Brands and institutions ask for new ways to get real intelligence and blend versatile sources of information.

The methodology:
Development of various strategic tools to better inform brands. This / Then / That methodology (confidential).

Samples:

Future of Luxury report
I’ve led with 180 Luxe, Backslash and TBWA\CULT the very first luxury report for Omnicom, a deep dive into tech and tradition, heritage and novelty, ethics and pleasure. The report has been translated in multiple languages and got a strong coverage around the world. We leveraged hundreds of trendspotters in key markets. The report became the backbone of the luxury practice.

Dior Digital Edit
For Dior Beauty, I’ve launched a monthly mini-magazine focusing on very niche communities, emerging tech and emerging signals. For instance, we’ve talked about micro dramas as early as 2024, and how to leverage anthropomorphism for future AI solutions.

I’m involved in multiple confidential projects for C-suite, mostly asking for a deep dive into digital subcultures and assessments of investments in specific areas.