PROTOTYPES

IMAGINING TOOLS – LEVERAGING AI x HUMAN

The approach:
In order to enrich my own work, I’ve been developing frameworks, digital tools, mini-hacks for the last 20 years, based on a This / Then / That methodology (confidential).

Samples:

Heritage Map
An AI-powered tool made to leverage heritage of luxury brands and to provide new ideas, especially for social media and experiential. The tool gathers all accessible footprints and summarizes them into multiple frameworks. It’s useful for strategic planners, brand strategists and brand managers, as well as teams using this tool during workshop.

Activation Arc Engine
Based on Pixar’s 22 rules of storytelling, I’ve created an AI-powered activation arc engine. Based on a brief, the tool helps in suggesting a full journey, whether it’s experiential, POS activation, specific celebrity or talent use etc.