About
Laurent
François
Senior creative strategist and advisor for CMOs and brand leaders in the luxury, beauty and lifestyle industries. Based in Paris, internationally wired.
Strategic Advisor — supporting C-suite leaders on innovation sprints, communications, and bespoke team mandates.
Managing Partner, 180 Luxe & 180 Social (TBWA / Omnicom Group, Paris) — 2021–2025.
Co-founder of RE-UP, an award-winning creative & social media agency (London, Paris, Tokyo) — acquired by 180 Global in 2021.
Built the first social media department for Ogilvy in Europe (2007–2010).
Visiting lecturer at ESCP, Institut Français de la Mode, NEOMA, ISG Luxury Geneva, Ravensbourne, Kingston University.
Regular contributor to Journal du Luxe, Vogue Business, The Drum, Le Monde, New York Times, Les Echos, Financial Times.
Shorty Awards Finalist 2020. Top 150 Digerati, The Drum (2014). Young Digital Leader of the Year, YDLA (2015).
Graduated ESCP, Sciences Po Lyon, UCLA.