« Is It Still Cool To Be Hype? »- Forbes
Interview for Forbes on what's "cool" in 2023.
Contributions, In the press
CategoryContributions
« Minute Papillon ! » : Comment les réseaux sociaux nous ont-ils changés ? – 20 Minutes
Interview for 20 Minutes (France) on the notion of "liveness", that is developed in ...
Contributions, In the press
« Virtual influencers, virtual employees: how can brands leverage a new kind of relationship with their audiences? » – The Choice
A long-form op-ed about virtual influencers, virtual characters, for The Choice, the thought-leadership platform ...
Contributions, In the press
« ET VOUS, QUELLE EST LA VIVANCE DE VOTRE MARQUE ? » – Stratégies
A long-form op-ed on the notion of liveness (vivance) for French magazine Stratégies, based ...
Contributions, In the press
« We also need to realize how Asian diasporas impact cultural trends, and how there are new compositions around the world. » – EnVi
A long-form article on the power of Asian communities when it comes to luxury, ...
Contributions, In the press
« Balenciaga jumped into the trap of the next-day headline obsession. » – The Drum
A point-of-view featured in The Drum regarding the Balenciaga controversial shooting in November 2022.
Contributions, In the press
« Augmented reality is just a way to express differently a story (and narratives) for the end-user » – EnVi Media
A long piece on the future of digital fashion and digital beauty, and the ...
Contributions, In the press
« The WhatsApp platform offers a tremendous opportunity to build the next storytelling frontier » – GLOSSY
A featuring of our work for DIOR, on how we've leveraged Whatsapp API.
Contributions, In the press
« The conversational strategy finds its true meaning on Whatsapp, and opens strong possibilities in terms of ecommerce as well. For brands, WhatsApp is the next storytelling frontier, arguably one of the most vital tools in a brand’s repertoire » – Little Black Book
Case study and featuring of the last Jisoo x WhatsApp x DIOR campaign, focusing ...
Contributions, In the press