« Creating a new category isn’t merely about labelling products, it’s about crafting an identity. »- Financial Times
Interview for the Financial Times regarding Montblanc's strategy regarding high-end pens.
In the press, Interviews
CategoryIn the press
« many brands have made the strategic decision to concentrate on the wealthy rather than aspirational luxury customers »- New York Times
Interview for Vogue Business about Bucherer and other retailers that are following fashion brands ...
In the press, Interviews
« If the retailer truly comes with something unique, it can elevate every stakeholder’s experience »- Vogue Business
Interview for Vogue Business about Bucherer and other retailers that are following fashion brands ...
In the press, Interviews
« Is It Still Cool To Be Hype? »- Forbes
Interview for Forbes on what's "cool" in 2023.
Contributions, In the press
« Minute Papillon ! » : Comment les réseaux sociaux nous ont-ils changés ? – 20 Minutes
Interview for 20 Minutes (France) on the notion of "liveness", that is developed in ...
Contributions, In the press
« Virtual influencers, virtual employees: how can brands leverage a new kind of relationship with their audiences? » – The Choice
A long-form op-ed about virtual influencers, virtual characters, for The Choice, the thought-leadership platform ...
Contributions, In the press
« ET VOUS, QUELLE EST LA VIVANCE DE VOTRE MARQUE ? » – Stratégies
A long-form op-ed on the notion of liveness (vivance) for French magazine Stratégies, based ...
Contributions, In the press
« We also need to realize how Asian diasporas impact cultural trends, and how there are new compositions around the world. » – EnVi
A long-form article on the power of Asian communities when it comes to luxury, ...
Contributions, In the press
« Balenciaga jumped into the trap of the next-day headline obsession. » – The Drum
A point-of-view featured in The Drum regarding the Balenciaga controversial shooting in November 2022.
Contributions, In the press