« Creating a new category isn’t merely about labelling products, it’s about crafting an identity. »- Financial Times
Interview for the Financial Times regarding Montblanc's strategy regarding high-end pens.
In the press, Interviews
CategoryInterviews
« many brands have made the strategic decision to concentrate on the wealthy rather than aspirational luxury customers »- New York Times
Interview for Vogue Business about Bucherer and other retailers that are following fashion brands ...
In the press, Interviews
« If the retailer truly comes with something unique, it can elevate every stakeholder’s experience »- Vogue Business
Interview for Vogue Business about Bucherer and other retailers that are following fashion brands ...
In the press, Interviews
« Choosing a Social Media Marketing Solution » – eCairn/Soundcloud
Topic: Picking a Social Media Marketing solution; a case study on how Ogilvy and ...
Contributions, In the press, Interviews
« La Communication Digitale d’Entreprise » – Délit d’Opinion
Topic: Analyzing the role of digital influence for brands and organizations, in a post-crisis ...
In the press, Interviews
« T’es Geek, toi? » – Le Figaro
Topic: Explaining the notion of « geek » Interview Media: Le Figaro » Le geek est avec l’avènement des médias sociaux ...
In the press, Interviews