OMEGA

SOCIAL MEDIA STRATEGY – SOCIAL INSIGHTS

Challenges:
Acquire new customers by adapting to clientele’s new behaviors and new interest of growing watch communities. Leverage Omega legacy for relevant demographics.

Insights:
Growing impact of female communities in watchmaking; importance of heritage cues to influence conversations (Reddit, new watchmakers-creators, new influencers’ journeys…).

The creative strategy:
Full strategic infrastructure from social listening to coolhunting. From there, we co-conceptualize both comms planning and creative briefs for all upcoming campaigns, seasonals and evergreen content, in order to accelerate impact while bonding core influencers around Omega.

Results:
Confidential